Our Mission
At Pure Roots Kitchen, we believe in the transformative power of real, whole ingredients. Our mission is to redefine the way you experience comfort food— by creating simple desserts that not only satisfy your cravings, but also nourish your body and support your well-being. We craft every baked good with pure, wholesome ingredients, ensuring they are gluten-free, refined sugar-free, and free from inflammatory seed oils. Our promise is simple: to provide you with desserts that make you feel as great as they taste, so you can savor the moment without the compromise.
We are more than a food company. We believe in empowering others by cutting through the noise of diet culture and making healthy eating easy, convenient, and joyful. By using wholesome, clean ingredients in every dessert, we aim to inspire healthier lifestyles and promote a balanced approach to enjoying life’s sweetest moments. With endless possibilities for what real ingredients can create, we’re redefining comfort food and what it means to eat well—one ingredient at a time.
Meet Our Founder
Pure Roots Kitchen was born from the passion of our founder, Alexa, who began baking at the age of 7. As a young girl, she was already experimenting with recipes and creating menus called “Alexa’s Kitchen,” showcasing her entrepreneurial spirit and her dream to one day open her very own health food cafe. After facing chronic health conditions at 14, Alexa turned to a gluten-free lifestyle and quickly discovered how delicious and nourishing gluten-free desserts could be. This experience sparked a lifelong commitment to creating wholesome, clean food that not only tastes amazing but also supports the body.
Even after she was able to eat gluten again, Alexa stayed inspired by the simplicity and satisfaction of whole, clean eating. What began as a passion for making healthy meals and treats for friends and family in her hometown of Long Island has grown into Pure Roots Kitchen—a bakery rooted in her belief that food should be both nourishing and delicious. .
In addition to her work with Pure Roots Kitchen, Alexa is passionate about holistic health and wellness. She’s dedicated to helping others create balanced, healthy lifestyles so they can live up to their healthiest potential. Through Pure Roots Kitchen, Alexa hopes to inspire you to embrace the joy of real, pure ingredients—so you can feel good while enjoying the foods you love too.